Its one thing to produce a fantastic product at home in NZ that you know commands a premium price in the US. Its quite another to get that product in front of potential consumers. The best way to do this is have a permanent US product support base that US consumers can connect to. This base we have.
With a US brick 'n mortar product and customer support base. it becomes much easier to develop and expand the digital connectivity required to build the prospective customer base awareness and product experience across the nation, coast to coast.
With a NZ supply base and a consumer product support base in the US, we will develop into cross-border, lateral corporation through digital channel partnering. A process that enables the development of lateral relationships and coordination enabling faster decision making in this digital distribution age.
Subject to completion of long term contractual arrangements, exports from NZ will be shipped directly to a storage facility operated by a former Australian tea tree oil products supplier to the founders of Tribal Health Corp. Through this distribution hub established more than a decade ago in east LA, an extensive natural health products customer network across the US has been developed, making it well positioned to support the sales and marketing of the "Tribal" branded SKU's in the US. A distribution arrangement that effectively delivers two sales offices with immediate distribution capability from day one.
Linda plans to bring in a women entrepreneur with a passion to partner in the development of the pilot "Tribal Health" branded retail store. Not through a franchise fee based participation structure but through an "Equity-Participatory Management" (EPM) model where franchise fees are replaced with equity.
This will be developed in a family owned retail property in Ft Lauderdale, FL
Will feature (1) the "Tribal" range, (2) complementary native manuka and kanuka, Malicious Pathogen Inhibiting (MPI) plant-oil based therapeutic products produced from oil grown, harvested and extracted in the Far-North of Aotearoa/NZ
Will feature a Maori tribal theme that creates a link with Aotearoa/NZ and use of the plant oils as traditional therapeutic remedies for over 1,000 years
This site and this page is an ongoing work in progress.
The sales volumes achievable through the major US retail chains on a wholesale supply basis is massive in an economy that in GDP terms is 137 times bigger then the NZ economy. Our home state of FL alone is seven times bigger.
Launching and building a sustainable wholesale distribution division will be driven through the FL and CA bases.
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